This may not be for your typical blogger, but for anyone who is interested in publishing their own informational content, this list will serve as a major head-start to staying on top of the trends.
By 2021, it’s predicted that local news providers like tap into millburn will be fighting against national outlets to attract and retain an audience. To make sure that your business doesn’t get left behind, here are 10 must-know practices for surviving this competitive market.
1. “Breaking News” will be more important than ever before.
This means you’ll need to make sure that you’re listening to what’s trending in your area and staying on top of any reports that could affect your audience. It doesn’t matter how much time it takes, you have to be able to publish the news as soon as possible.
2. “Live Video Streaming” will be more important than ever before.
With so many sources of entertainment out there, local news has never been more important! That means you’ll have to start developing a plan for live streaming events in real-time, which can get pretty expensive really fast but will give your news the upper hand over national outlets for the first time in history.
3. “Local Content” will be more important than ever before.
This means that you’ll need to make sure that your content doesn’t just focus on the news, but on the people of your community. Think about what happens if you lose all of your audience from a headline, and it happens every day. Think about how hard it is to get people back after they’ve watched a gruesome video or seen an upsetting situation unfold, which is why you have to make sure that you’re producing content for everyone in your audience, not just one person (which can easily be replaced).
4. “Local Journalists” will be more important than ever before.
It’s no secret that the news industry isn’t exactly at its peak these days, so your local outlet will need to start investing more money into hiring more journalists. They’ll have to be paid more, so you’ll need to charge more for ad space on your site, but it’s definitely worth it if you want to keep your audience in the next few years.
5. “Local Weather” will be more important than ever before.
This is a no-brainer considering that weather is probably the number one thing that people are interested in when they turn on their TVs or visit their favorite news site. It’s important to make sure that you’re providing timely weather reports and accurate temperature readings, so that your audience will always know what the best time to leave their house is.
6. “Local Communities” will be more important than ever before.
People are more likely to turn to their local news outlet for local events, and it’s also a good idea to connect with the people in your community and show them more than just the day’s news. Have a little fun with your content and also expose some of your community members’ stories as well!
7. “Local Events” will be more important than ever before.
This means that you’ll need to focus on the things that are going on in your community, so think of what you can do to keep people entertained. It could be as simple as creating a DIY event or hosting a contest. You could also get creative and plan something like an art show, or even just hosting an office holiday party!
8. “Community” will be more important than ever before.
There’s a reason why it’s called “local news”: it’s because local news is all about connecting with the people of your community, and they’re definitely an important part of the story. Instead of publishing articles about the weather and the latest in entertainment, start focusing on your audience’s lives, and you can find your way into their hearts.
9. “Relevant Content” will be more important than ever before.
This one is probably the most important tip I have for you: make sure that your content is relevant to your audience, and that they will care about what you’re saying. More than 60% of people say they don’t trust news providers at all , so if you want to keep people coming back for more (and keep them happy!), make sure every piece of content you publish is something that they’ll value enough to read!
10. “Constant updates” will be more important than ever before.
This one is probably the most important tip I have for you: make sure that your content is relevant to your audience, and that they will care about what you’re saying. More than 60% of people say they don’t trust news providers at all , so if you want to keep people coming back for more (and keep them happy!), make sure every piece of content you publish is something that they’ll value enough to read!
Stay tuned for the second part of this list, where I’ll be covering some tips for increasing revenue with local news.
