No matter how much time, effort, and energy you put into your website design, content writing, or social media activity to promote it – nothing will be effective if your site isn’t optimized to drive more visitors.
The nature of the Internet is that web traffic is fickle and can be unpredictable. But there are some things you can do to maximize the number of page views and conversions on your site. You want everything to go smoothly for your visitors so they can find what they’re looking for quickly without any delays.
Here are 10 ways listed by Fomoco News that you can maximize your website’s performance with statistics:
Google Analytics is a popular free service that tracks what happens on your website, how users interact with it, and lots of other useful data. You can set up tracking codes to get specific data on unique visitors, page views, bounce rates, conversion rates, and lots more. From the control panel you can view any reports to get a better idea of what’s happening on your site. This data is extremely valuable for improving the overall performance of your site based on what people are actually doing when they visit it.
More people are using their smartphones to surf the web nowadays. Starting in 2013, Google started using mobile-friendly websites as a ranking signal for its search engine placement. By making your site mobile-friendly, you increase the likelihood that it will rank higher in search results and consider it a valuable asset to have on your website. If the results show that your website doesn’t look good on a smartphone you can now do some work to fix those issues.
The HTML5 Boilerplate is an open source, full-stack template for modern web sites. It includes components that are already optimized for mobile phones, so you don’t have to worry about writing anything new if you don’t want to. With this template you can learn all the necessary skills to be a skillful web developer.
Creating clean, beautiful layouts is essential for making your site look better on mobile devices – it’s eye candy for users. Choose bright colors, simple design schemes, and minimalist styles to make your content more readable on any type of phone or tablet display.
Simple, interactive titles with a few keywords are more effective than extensive, straight-forward ones that offer little value to searchers. Always include keywords at the beginning of your title – they are key to making your content more discoverable.
Alt tags are essential for describing the purpose of images on your site or blog. Including an alt tag with each image is important to help browsers correctly render them on mobile devices. Keep this in mind when you’re adding new images with different sizes and aspect ratios, as well as movies and other sophisticated media files.
You need to know what happens on your site after you get there. For example, do people get to the point of purchasing or signing up for services? Are they distracted by some other element that’s not the main purpose of the page? Answers to these questions matter, so you need to track them if you want some answers. Google Analytics is ideal for tracking where visitors go once they land on your website.
You can use Twitter buttons or Facebook “share” tabs to encourage people on social media sites like Facebook and Twitter to share your posts with their friends and followers. This is a great way of gaining traction on your site because people who share content on social media tend to have their fans and followers click on links they share.
Use Google Analytics to identify the search words that led to your site and the pages that visitors went to most often. What do you need to fix? What can you improve? There is plenty of data about keyword performance, referring domains, and other information that’s essential for improving your SEO efforts as well as increasing traffic from all sources (organic as well as non-organic).
You can use badges on your blog posts and pages to give them more visibility, but it’s even better if you use social at the end of each post that gives readers an option to quickly share your content with others. Footer widgets are also a good choice for promoting the most recent content at the end of each page or section (not on every single page). Make sure you also include a list of all bookmarks on your website so people can save your site to their own personal collection.
Social media sites like Facebook, Twitter, and Google+ generate lots of traffic. Connect with social media to make your site more discoverable by users who are active on these sites. The more your posts are shared, commented on, or “Liked” the more exposure you’ll get. Add buttons or widgets that link back to your website to maximize your efforts. It’s also a good idea to have a blog if you want to keep people connected with your site so they can find the latest information about you and your business.
A lot of people use social media networks like Twitter and Facebook to find out information about businesses they would usually ask for in person. This is a great way of getting in touch with your customers because they are already familiar with the platforms that you are using.
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