Design Tips

How Virtual Staging Is Going To Change Your Business Strategies

Virtual staging is the practice of creating renderings or videos of a property before it’s actually finished — you can use them to advertise completed properties, or if the client wants a virtual walkthrough. The virtual staging can also be used for showing potential buyers and selling agents prospective homes.

Virtual staging is a boon to sellers, especially those who are selling a property that has not yet been finished. Rather than having to go through the hassle of hiring someone to stage the property and make it look appealing, you can use virtual staging to showcase the home in its “best light.” It allows you to market the property for sale without going through the expense of taking on a full-blown staging job.

Virtual staging also allows you to market properties more quickly, since there is no need for waiting for your contractors or workers to finish up their work on the house that is being showcased. Daniel Clancy interior design is a firm that utilizes virtual staging for both new and existing homes in the Dallas / Fort Worth area. 

A client who is involved in real estate development would still need to hire a professional interior designer to stage their home, but those working on their own project can do so by using virtual staging. By utilizing this technique, your clients have the peace of mind that they are seeing what their finished property will look like before they pay you some money for materials and labor. Virtual staging can also be useful as a marketing tool for home buyers. With a virtual walkthrough of your property, they can get an idea of how their new home will look and feel before it is complete.

How Virtual Staging Is Going To Change Your Business Strategies :

1. Virtual Staging Gains Benefit From Low Cost

When you use virtual staging services, your end product does not require much in the way of resources. As long as the property has been designed in a way that can be shown in 3D and rendered, it’s going to look nice. There is no need to hire a professional interior designer or contractor to stage your project. You may still need to purchase furniture and other accessories, but with virtual staging you should save some money overall.

2. Virtual Staging Needs to be High Quality

When you are using virtual staging, it needs to look good. The virtual tour is going to be used as part of your overall sales strategy, and the quality of the images or videos has to match the quality of your work. 

This means you have to have a camera that can do high resolution video, and a system that is capable of rendering at a level that will allow you to create realistic looking renderings. It can be hard to know what scale you need for your project or business, but if you are planning on utilizing virtual staging on a regular basis then it is well worth your while to invest in some video equipment that is designed specifically for this purpose.

3. Virtual Staging Gains Benefit from Smaller Footprint

Virtual staging isn’t much different in terms of space than the techniques that are used by homebuyers and real estate agents. You won’t need to rent a facility or storage space, and with the right equipment, you can create your virtual tour on a laptop and do it all in your own workspace.

4. Virtual Staging Gains From Easy to Use Toolset

There is software available that allows you to create a virtual tour of your property without too many complications. Many of these systems work directly with Facebook, so it can be easy for clients and buyers alike to see how the finished property will look. The virtual tour can also be viewed from a tablet, smartphone, or computer.

5. Virtual Staging Gains from Ability to Show Different Views

When you are using virtual staging for real estate, it’s important to show different perspectives. If you are giving a tour of your property to potential buyers and sellers, the buyer wants to know what the finished home will look like. There is a difference between a walkthrough and a virtual staging that can be viewed on Facebook or your iPad compared to what you might offer buyers at an open house. This allows them to get a better idea of how they will fit in within their new home environment.

Aaron Finch

There are many labels that could be given to describe me, but one thing’s for certain: I am an entrepreneur with passion. Whether it's building websites and social media campaigns for new businesses or traveling the world on business trips - being entrepreneurs means constantly looking at yourself in a different light so as not get bored of your own success!

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Aaron Finch

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