In this article, we want to teach you the skills you can learn from SEO outreach. SEO outreach is the art of making connections with online influencers in order to increase your website’s visibility and drive traffic to your site.
While it takes a little more effort than simply posting on social media networks, there are many benefits to pursuing these relationships. Namely, increased web ranking positions, improved organic reach through backlinks and referral traffic, higher search engine rankings and better customer engagement rates.see more
Staying on top of your game when it comes to SEO can be a challenge, but this is where outreach relationships can become a very powerful tool in your arsenal.
Here are five skills you can learn that will help with obtaining successful outreach results.
1. Follow-up and Close Any Open Connections
This is one of the most important skills you will learn from SEO outreach. If there’s one thing you should know about online connections, it’s that people only pay attention to what they want to hear or see. So once you make a connection with someone online, the potential for them to like or follow you depends on you interacting with them back.
If you use Twitter as one of your main outreach platforms, make sure that you check for any open connections. This means anyone who has connected with you and does not have a follow-back relationship. If someone doesn’t follow back, make sure your send them a direct message to interact with them. Then schedule another tweet or two in their direction to help encourage them to reciprocate the connection.
2. Have the Right Online Presence
One of the most common mistakes people make when trying to connect online is they don’t think things through before posting anything on social media networks.
The best way to approach social media is to use it as a tool for promotion rather than communication. The reason for this is two-fold. First, the majority of people you connect with online are not interested in communicating with you about anything other than your business, so regardless of what platform you’re using, it’s best to keep the conversation focused on your end goals.
Second, having the right online presence will help establish your credibility as a legitimate business and will make it easier for someone to become interested in connecting with you or sharing content about your company.
Make sure that you never use any social media platforms for personal reasons or reasons relating to inappropriate topics such as political views, gossip and personal attacks. In addition, make sure that you have at least one image of your company along with your logo on any social media platform where you have a presence.
3. Share Content and Engage with Others Online
One of the most important skills you can learn from SEO outreach is how to effectively share content through Twitter, Facebook and any other platform you use. The best way to do this is by using hashtags in every post you share online. By doing this, you will be able to interact with online influencers who are interested in similar things as you are and help promote your content more effectively than if no hashtags were used.
In addition, make sure that you interact with your online connections in a relevant and timely manner. This will help build a relationship with them and get them on your side of the marketing pool.
Finally, always respond to any comments or questions regarding the content you share online so that the person will feel as if they’re getting value out of sharing the post with you. This will help nurture the relationship and resonate with them to want to follow you on social media.
4. Use Proper Social Media Timing and Targeting
The most important skill when it comes to SEO outreach is being able to use social media as a marketing tool for your business instead of just as an “inbox” for your followers. The best way to do this is by using targeted hashtags and sharing at the right time of the day. In addition, make sure to use a combination of images and text when sharing content. For Instagram, you should use up to 20 hashtags per post.
Twitter is another great platform for outreach because you can utilize it to interact with influencers in your niche and share your company’s content with them. When tweeting, make sure that you schedule posts at varying times throughout the day so that you don’t overwhelm people or miss their specific social media posting times.
5. Create and Bring Value to Your Connections
When reaching out to your online connections, the most important thing you can do is bring value to them by providing them with information that will help their business grow. If you can do this, they will be more likely to return the favor and share your content with their followers.
However, don’t go overboard with the information you provide them; this will attract spam bots rather than actual people who are interested in what you have to say.
