Search Engine Optimization is not just for website owners anymore. It’s also for the developers and web managers who have been handling everything from technical audits to backlinks campaigns. Too many sites still ignore the importance of quality SEO, despite it being one of the easiest and most cost-effective ways to increase your site’s rankings.
Most popular search engines don’t actually care what “quality” means – they’re algorithms that can be changed at any moment, so you need to give them more reasons to rank an individual page over a competitor’s.To learn easy ways for facilitating technical seo services, click here.
Check out this blog post on how Five Easy Ways can help To Facilitate Technical SEO Service :
1. Keyword Analysis
Nowadays, the importance of keyword analysis cannot be overstated. All modern search engines come with powerful keyword-detection tools, but they don’t necessarily know how to use them. Google, for example, shows you “Citations”, not Keyword Intent. And Bing only shows you how many times a search term has been searched for in the past week or month.
Whilst these statistics can sometimes be an indicator of future popularity and intent, without detailed keyword research it’s impossible to know what keywords users are actually looking for and what will get them to convert. The best way to analyze the keyword intent of your website is to conduct a search-term analysis with Google’s free keyword tool.
This allows you to see all keywords that have been searched for in the past week, in order to find the most popular ones and use them as your keywords when creating new pages or content. Although you’re probably not going to rank as high as competitors if you just go on and start creating pages with these keywords in their title tag, this can still be a good strategy if you’re starting out and don’t have enough inbound links yet.
2. On-Page Analysis
On-page analysis is important to make sure that you’re not missing a vital page element that could enhance your rankings in the long run. If your site isn’t optimized for search, then it’s unlikely it will be optimized for user experience and conversions.
This means that you need to make sure any page elements are actually being utilized. This is especially important when it comes to images and Flash files, which can often get caught up in technical problems and cause a website to load very slowly.
3. URL Optimization
URL optimization is basically the practice of making sure that you’re using keyword-rich URLs when creating pages on your website. The main advantages of this are that they’ll be more friendly to users, and they’ll also be easier to read and remember. This can make anyone’s life easier, whether they’re a potential customer or a search engine spider trying to find your site in the first place.
You should also try to make sure that every page has an internal link to it, because this improves the usability of your site and makes it feel more natural. The popularity and success of a website can often be determined by how well it’s navigated, so make sure you try to create the best experience possible by incorporating these URL optimization practices into your existing site.
4. Internal Linking
When you’re conducting an in-depth technical analysis of your website, you’ll need to make sure that you’ve got all the pages linked up internally. This would include any page with its own individual article or topic written about on it, as well as any pages that have been copied over from other domains. For example, if your domain has been registered to include a blog section or forum then these should be included in your internal linking structure.
This is an important practice for improving the usability of your site and filling out its content. You’ll also want to consider creating internal links to other important pages that are related to your main topic(s).
5. Have An Effective Page Architecture
You’ll want to make sure that you already have a properly designed page structure before you start implementing keyword-rich pages into your website, because this will make things easier later on. Don’t just go on and set up a new page with a title tag as “About Us” in the title tag, because this doesn’t actually improve anything unless you’re going to do something about it.
The way to create page architecture is to either put individual topics on their own pages, or group them into categories. This is even more important for sites that already have a lot of content on them – if you try to just throw keywords and links into the same page, there’s a good chance that search engines won’t be able to figure out what it’s about.
