Sheetz, the convenience store company that offers a broad array of sandwiches, snacks, and coffee drinks is getting more popular not only in Central Pennsylvania, but also nationwide. Business analysts are crediting many of Sheetz’s success to its wide variety of products and an upscale atmosphere. It has been reported that Sheetz products offer a much wider variety than competitors such as 7-eleven and Wawa in addition to lower prices. Age to work at sheetz is 15. It has been found in recent surveys that Sheetz mainly attracts customers with its convenience and upscale atmosphere.
In addition to this, the company has been gathering a large crowd of customers by offering a variety of services such as 32 flavors of fountain drinks and 24 different flavors of milkshakes in addition to various kinds of food items. According to the projections made by business analysts, the company is likely to add up to seven hundred stores in coming years and is also likely to get worth about $11 billion. According to Businessweek, Sheetz’s main strategy is quite similar to Apple Inc., as it is a store that sells products not only for everyday needs but also for recreational needs at an affordable price.
Reasons Why Sheetz Convenience Store Company Is Getting More Popular In The Past Decade :
1. The Company Offers Variety Of Products:
It has been found that Sheetz products offer a much wider variety than competitors such as 7-eleven and Wawa in addition to lower prices. As its name suggested, Sheetz stores provide various kinds of food products and beverages at affordable prices. The company offers separate sections for different kinds of foods like sandwiches, frozen custard, coffee beverages, drinks, and snacks.
2. The Company Has Been Gathering A Large Crowd Of Customers :
Age to work at sheetz is 15. It has been found in recent surveys that Sheetz mainly attracts customers with its convenience and upscale atmosphere. In addition to this, the company has been gathering a large crowd of customers by offering a variety of services such as 32 flavors of fountain drinks and 24 different flavors of milkshakes in addition to various kinds of food items.
3. It Provides An Affordable Price For Its Products:
The report conducted by the data analysis firm shows that Sheetz stores are highly affordable compared to the nearby competitors’ products and offers better value for money. The analysis firm claims that Sheetz’s products offer a price that is 20 percent lower than the price offered by competitors. Businessweek claims that consumers can always get something worth buying at Sheetz stores compared to 7-Eleven and Wawa.
4. It Offers Stores In Unconventional Locations:
The main reason for Sheetz’s success is that it offers stores in unconventional locations such as gas stations, convenience stores and even funeral homes. In previous years, it has been found that the company used to open more than 30 stores a year but now it is opening a comparatively lesser number of stores each year. The company has also been planning to offer new services such as ATMs and banks in order to attract more customers. Also, the company will open a technology center in Raleigh and will hire around 100 software developers soon.
5. It Has Been Part of A Macroeconomic Trend:
According to the analysis firm, Sheetz stores have been part of a macroeconomic trend into convenience store thus allowing consumers with busy lifestyles to get their products without leaving home. It claims that the company has received benefits from this trend in which it has gained popularity among customers and has been continuing its success in the future.
6. It Offers Various Products:
Since its establishment in 1952, Sheetz started offering various kinds of food products at affordable prices. As per the data gathered from its website, it offers a wide range of sandwiches, snacks and drinks including continental breakfast items such as ham and eggs as well as beverages like smoothies, milk shakes and frozen custard.
7. It Has A Variety Of Food Products:
Sheetz is known for its quick counter service and fresh food. The company’s products include a variety of food items including custom-crafted burgers, sandwiches, wraps, frozen drinks and salads. Recently the company has added a tray-less concept to its stores in which customers are made to order at the time of collecting their meals. In addition to this, it offers freshly prepared pizzas in some stores whereas fried chicken and ice cream sandwiches are also offered at some locations.
8. It Has A Large Worker Base:
It has been found that the number of employees working at Sheetz stores is as large as 65,000. According to an estimate, the company had an overall income of $2 billion in 2008 while $1.7 billion was earned by its company-operated stores and rest of the earnings were earned by its franchisees that represent 80% of the total number. The company’s profits have been estimated to reach up to $40 million in 2008 by Businessweek but it is expected that it would be a small profit percent when compared to total sales made by Sheetz stores.
