Are you tired of spending your hard-earned money on clothing, cosmetics, and other lifestyle products that never seem to satisfy?
Perhaps it’s time to invest in a brand. But which ones should you pick? That’s where this blog post comes in. In it, you can learn about the top ten brands that have been scientifically proven to make you look and feel better about yourself; not because they’re flashy or shiny, but because their value lies outside the physical product for which they charge such high prices.
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The article also talks about how these brands are doing well by investing in the consumer rather than the customer.
1. Apple
Although this company has made many strides in the past ten years, it’s still not considered a “true” luxury brand by many experts.
And yet Apple is far more than just a computer company. Just look at its products: they’re simple, clean, and elegant with high-quality materials and craftsmanship. Its stores are also very inviting with their minimalist design and hipster-friendly staff.
As for its marketing? Well, anyone who’s witnessed the frenzy iphone lovers go through whenever Apple releases a new product knows how effective it is.
For all these reasons, Apple is the perfect “bridge” brand to luxury. It might not be considered a luxury brand itself, but it doesn’t need to be.
It’s so ubiquitous and so popular among consumers that its entrance into the luxury market has triggered a new wave of fashion-forward, trendy products influenced by its design and focus on simplistic elegance.
2. Starbucks
Although we’re used to seeing Starbucks as just another coffee shop , what we forget is that it’s also a retail store and even a restaurant at times.
Regardless of what service or product you consume at your local Starbucks , you get one thing: an unforgettable experience.
You can get a cup of free Wi-Fi, you can work on your laptop while sipping a cup of coffee, or you can just have a relaxing meal while listening to music. If that’s not enough, Starbucks also offers so many other services, from financial services to healthcare benefits .
Starbucks is a microcosm of what many consumers deem “luxury,” but it does so in a very simple and low-key way .
It has an approachable corporate culture and consistently produces products that consumers prize highly. For all these reasons, Starbucks has been recognized as one of the top ten brands that should be invested in during 2015.
3. Starbucks
As mentioned above, Starbucks is not just any ordinary coffee shop. It’s one of the top ten brands that should be invested in because it’s effective at what it does.
While many other companies are just trying to sell coffee, Starbucks is about experiences instead.
Its store designs are so inviting and whimsical that you’ll never feel like you’re stuck in a dreary place .
Its free Wi-Fi system makes it so everyone can access the Internet, so you’ll never be cut off from all your online friends and family .
And its meals are so good that you’ll want to eat at its restaurants even if you don’t buy anything.
This is what made it so successful in such a short time: its products and services are just that good . That’s why we’re counting on Starbucks to perform well in 2015. It has proven its worth in the past and we can’t wait for its future to unfold.
4. Ralph Lauren
Ralph Lauren is a household name in American fashion and style, but people rarely consider it as an investment opportunity.
Some might think of it as a family-owned brand with an old-fashioned look, but they haven’t seen what it’s done for others lately.
It’s not like Ralph Lauren has always been this way . In fact, it used to be a very casual brand that appealed to everyone from college students to middle-aged professionals.
But, after a series of smart decisions by its leaders and designers, it became one of the top ten brands that should be invested in as we enter 2015 .
With its flagship store in New York as well as its iconic polo shirt , Ralph Lauren is also one of the most recognizable fashion brands out there .
It has become such a household name that even those who don’t love the brand itself love its products.
So much so that Ralph Lauren polo shirts and other products keep selling like hotcakes even if they’re already several years old and considered outdated by some.
With such a strong brand image and consumer loyalty, Ralph Lauren is sure to be one of the top ten brands that should be invested in in 2015.
