We are all accustomed to seeing a lot of advertisements in various media all the time. Most of them tend to be horizontal since the human eye finds it easier to read from left to right in most languages. Being accustomed to seeing horizontal advertisements, attention is naturally more drawn to the ones in a vertical format, especially when they are banners. It is the reason why marketers and small business owners are increasingly using vertical banners to boost their brand awareness and drive footfalls. Some design and printing tips to make vertical banners effective:
Use Sans Serif Fonts for Better Readability
With the eye more accustomed to reading from left to right, making sense of vertical banners is a little more difficult. It is a good idea to keep the messages as brief and simple as possible. One of the most effective ways to making it readable is using sans serif fonts since they are visually less complicated. However, you need to maintain tight control over the spacing as if the space between two letters is too much, it can be difficult to make out one word from another.
Balance the Design
The most effective vertical banner designs incorporate a good balance of the various elements in them. Characteristically, successful banner printing revolves around establishing a simple and clear point of focus that allows people to take all the vital information at a glance. Best practices of vertical banner design include placing the logo at the top, the core message at the center, not going heavy on the graphics, especially complicated designs, and limiting the use of text to the headline and a tagline. Be sure to use a powerful CTA.
Print on Both Sides
To the extent possible, try to place vertical banners that they can be seen from both sides. For the best effect, you need to get them printed using a dispersed dye ink sublimation process that creates a mirror image on the reverse so that the logo, graphics, and text can be viewed from either side. If you are not using this printing process, you need to print separately on either side ensuring that the material is thick enough not to allow the print on one side to be seen from the other, especially when light is falling on them.
Optimize For the Location
For advertising banners and flags, location is everything. It decides how many people will be able to see them and how good is the visibility. You need to be extra careful when printing vertical banners for use indoors because while you can use any material, you have to make sure that the inks do not emit any VOC as they can be a health hazard, according to the EPA.
By following the above-mentioned practices, you will be sure to have vertical banners that do the job cost-effectively. Since the quality of printing also depends to a large extent on the resolution of the images, it helps to use high-resolution ones, preferably in the vector format, to ensure they always look razor-sharp.