I don’t know about you, but I always have a bunch of business cards in my wallet. The thought of not having a card on hand for when an important contact is met makes me feel uneasy. Everyone has one these days, and they serve as an essential tool like danny ocean business card in the networking process — especially for those who want to maintain their professional image while meeting new contacts at events or conferences.
In this blog post, I’m going to share eight lessons about business cards that will help you maintain your own standards when it comes to getting down on paper the right way.
8 lessons about business cards are:
1. You are not the customer
I am not your customer. You are the person who pays me to help you with your business.
This is a simple one, but it’s still true. The most important takeaway from this statement? Your business card is a tool that will help you break into new markets by expanding your network reach. When it comes to networking, your cards should be reserved for people who can advance your career or help you grow professionally.
2. Visual aesthetics are important
The modern business card needs to be dynamic and stylish, and it should have a visual appeal that stimulates the eye. Being overly creative, however, is a no-no.
While your business card does not have to be a work of art, your design should always be visually appealing. The most important factor when it comes to visual appeal is color. A bright color palette will do wonders for your business cards and will also attract attention from passersby.
3. Keep the design simple and easy to read
Business cards are meant to be used and read by others, so make sure you choose a design that is easy on the eyes and quick to comprehend at a glance.
While business cards do not have to be overly complex, they should always feature your logo — which is the first thing a person will see. The rest of the content on your card should also be easy to read and should include your name, contact information, and position.
4. Design in reverse
Getting creative with your business card design is certainly an option — but always design in reverse before you move forward with finalizing the layout. Why? Because it’s much easier to catch mistakes when working in a backwards fashion. By doing this you will avoid misalignment between various content areas and parts of the design that are duplicated on both sides of the card.
5. Keep it simple
Simple is always better. Therefore, avoid placing too much information on one card. If you carry more than one business card with you at all times — which is perfectly fine — include the most important bits of information on the front and leave the rest for the back. Always ensure that your contact information is kept to a minimum. Any more than five lines of content will be too much. Limit yourself to the essentials, and don’t overload the card with information that no one cares about.
6. Front and back
You can have as many cards as you like and do not have to limit yourself to just two. However, to make it easier for others to use them correctly, it’s best to design the front and back of your card the same way. Only use the front side of your business card when you are writing notes on the backside while networking or meeting with others. This will avoid having to re-glue your cards after they have been written on by others.
7. Fonts
Open Sans and Gotham are the two most popular fonts that business cards are printed in, but you can use any font you like. Just be sure to keep it simple and to avoid letter spacing issues when using too large of a font. Your font choices are critical when it comes to business cards, as these are the tools that customers use when reading your card for the first time. Always make sure to use a font that is readable, clear and easy on the eyes.
8. Colors
The choice of color is important when it comes to your business card as it determines how your cards will be perceived by others. The use of bright colors is a no-no when it comes to business cards, and you should stick with a neutral color palette that stands out at first glance. Never print your cards in black only, as this will cause your card to look dumpy and cheap. Avoid using colors that are too bold or bright — stick with neutral shades like black, gray or white for professional appeal.
Conclusion:
At the end of the day, business cards are a simple but essential tool for taking your career to the next level — and it’s important that you have them on hand when the time comes to use them. By following these eight lessons about business cards you can ensure that your business card will be one of a kind and visually dynamic enough to catch any reader’s attention in an instant.
