TBU on Facebook means the Facebook page is using the HubSpot Tracking Code to automatically send visitors to your website.
It is considered a paid placement so it has different requirements for posting content unless you are an entrepreneur or teaching company that plans on driving high volumes of traffic.
Because we want to help users succeed with their Facebook advertising campaigns, we have put together this blog post sharing our best practices and tips.
Do you know what does tbu mean on facebook?
The HubSpot link is the most commonly used bit.ly integration, but custom URL shorteners are also supported.
HubSpot’s link tracking allows you to track the number of click throughs on your link, see your top referring sources, and even track your clicks on Instagram and LinkedIn. The benefits of using the HubSpot Tracking Code include:
All of these great features help you save time and focus on creating more awesome content for your Facebook page instead of worrying about how many clicks you had last month.
Here are some points discussed about what TBU means in Facebook-
1. It is Not Allowed to Claim Related Pages
When you are using the HubSpot tracking code, your Facebook page cannot have any links to other pages on your website.
For example, if you have a blog or product website with a landing page or something else that requires you to sign up for an email notification, it would not be allowed since the page with the HubSpot tracking code would be considered as a referral source. But what about Facebook activities that are not related to social engagement?
For example, if you are running a contest where people can win free stuff or something similar, then this is considered as an advertisement and it can’t be mentioned in your Facebook post.
Also, if you are promoting a product and you don’t want to incentivize people to like or share your content, then it is not allowed.
You can use the article function in your Facebook post to tell people the benefits of your products, but your blog post won’t be considered as a blog post and will not allow you to claim it as a link.
2. If It Aligns With Your Brand’s Business Model
When you are using HubSpot Tracking Code, it is highly recommended that you tell Facebook about your business model and what kind of audience would be interacting with the following articles on Facebook.
For example, if you are selling a physical product and you want people to use the article function to find out more about your products and how they can benefit from it, then it is okay.
This is because Facebook looks at everything as a paid advertisement so the article function would be accepted in this scenario. If you want people to sign up for your email list or newsletter then it would be rejected since Facebook sees that as a referral source that is not allowed.
3. Include Links In The Article Section
When you are using HubSpot’s URL Shortening Tracking Codes on Facebook, the main purpose of doing so is to track which articles are valuable enough for users to click on and read it.
For example, if the article is highly relevant to your target audience then it is more likely for them to go through the content and understand what you are trying to tell them. If they understand, then Facebook will automatically approve your post and you won’t have any issues with it.
4. Make Use of the Added Features
Facebook’s algorithm will automatically remove posts that don’t meet the standards and guidelines of using the HubSpot Tracking Code on Facebook posts.
For example, if users do not interact with your post after a certain period of time then it will be removed from their news feed and will not show up for anyone else’s news feed.
This is why it is important to make use of the added features after you have installed the HubSpot Tracking Code on your Facebook page.
5. The Use of the Track Changes Function
When you are using HubSpot’s URL Shortening Codes on Facebook, it is important that you use the Track Changes function to show people how much traffic you are receiving.
For example, if someone clicks on your content and visits your website then it will show up as a referral source (the URL shortened link) but if they don’t visit your website then you will not receive any traffic.
Also, if people like or leave comments to your post, then it will be beneficial to tell them about this in the Track Changes section so they see how many readers or viewers you have.
